![]() The time is right for 3D printing to have an impact on toy manufacturing for various reasons. “This approach, which can be executed with 3D printing, is meant to deepen the customer connection and strengthen brand loyalty,” he says. ![]() Formlabs has formed a partnership with toy giant Hasbro to leverage 3D printing to deliver unique experiences, including the Selfie Series project to create custom action figures. “Toy manufacturers are transitioning their focus to a more customized, user-centric approach to product development,” says Gary Rowe, global head of business development at Formlabs. Hardware advances, persistent cost reductions and broader materials choices are coalescing to make 3D printing a viable option for some forms of toy production, not to mention more realistic and effective prototyping. These scenarios, along with new on-demand and in-home production business models, are the current and future state of the multi-billion-dollar toy industry thanks to the maturation of 3D printing. Or what about the litany of abandoned toys that suddenly become whole again by recreating missing or broken parts? Imagine the joy on a child’s face when they unwrap their favorite action hero who happens to have their same tousled hair and toothy grin.
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